• by OMMA Editors , September 12, 2021

Pfizerin 2020 created branded video content highlighting the company’s scientists’ pursuit of a COVID-19 vaccine. In Relentless Pursuit: No Stone Left Unturned, Pfizer explained how each day in the fight against COVID-19, scores of scientists pushed to develop a vaccine to end to the pandemic. Created in partnership with CNN, Pfizer promoted the video on Facebook, YouTube, and Instagram, and digital native ad units on CNN.com. The video racked up 816,000 views, with a completion rate of 22.7%.