• by OMMA Editors , September 12, 2021

Tik-Tok sought to show that it was more than a platform for lip-synchers and dance moves. The global campaign, “It Starts On Tik-Tok.” was based on conversations taking place on the platform, on everything from fashion to sports. Tik-Tok showed new commercials in primetime every night, showcasing content that was trending on the platform. The campaign has driven 5.8 billion views and attracted new advertising clients. And It lifted the Fleetwood Mac song, “Dreams,” onto the charts for the first time in over 40 years.