NBC Television Stations have signed a contract to use SQAD Inc.'s SNAP software for programming and sales research for the New York City-based NBC rep firm and the 13 owned and operated television
stations, Neil Klar, President/CEO of SQAD Inc., announced today. SNAP software, which allows users to analyze all spot television markets using Nielsen's NSI data, is the only third-party processor
of local market broadcast data that has been accredited by the Media Rating Council Inc. NBC Television Stations represent 28% of the U.S. TV households, and are located in New York (WNBC), Los
Angeles (KNBC), Chicago (WMAQ), Philadelphia (WCAU), Dallas/Fort Worth (KXAS), Washington DC (WRC), Miami (WTVJ), San Diego (KNSD), Hartford (WVIT), Raleigh (WNCN), Columbus OH (WCMH), Birmingham
(WVTM) and Providence (WJAR).
