Cable Penetration Continues To Grow In Multicultural Households
Feb 25, 2002, 12:00 AM
Penetration of cable television in African-American and Hispanic households throughout the U.S. has grown significantly over the past five years, according to a Cabletelevision Advertising Bureau analysis of Nielsen data. More than 75% of African-American homes now subscribe to cable versus 65% in 1997. Among Hispanic households, 62% receive cable compared to 57% five years ago. The DMA with the highest absolute penetration of African-American cable households is New York, followed by Chicago, Washington DC, Philadelphia, Atlanta, Los Angeles, Detroit, San Francisco, Baltimore and Houston. Similarly, the New York DMA ranks #1 in Hispanic cable household penetration, followed by Los Angeles, Miami/Ft. Lauderdale, San Francisco, San Antonio, Chicago, Houston, San Diego, Albuquerque/Santa Fe and Sacramento.