News Brief
Cable Penetration Continues To Grow In Multicultural Households
Feb 25, 2002, 12:00 AM
Penetration of cable television in African-American and Hispanic households throughout the U.S. has grown significantly over the past five years, according to a Cabletelevision Advertising Bureau analysis of Nielsen data. More than 75% of African-American homes now subscribe to cable versus 65% in 1997. Among Hispanic households, 62% receive cable compared to 57% five years ago. The DMA with the highest absolute penetration of African-American cable households is New York, followed by Chicago, Washington DC, Philadelphia, Atlanta, Los Angeles, Detroit, San Francisco, Baltimore and Houston. Similarly, the New York DMA ranks #1 in Hispanic cable household penetration, followed by Los Angeles, Miami/Ft. Lauderdale, San Francisco, San Antonio, Chicago, Houston, San Diego, Albuquerque/Santa Fe and Sacramento.
Recent Online Media Daily Articles
-
Coca-Cola Loses Bid To Dismiss Text-Spam Case May 24, 5:41 p.m.
Consumers can proceed with a lawsuit against Coca-Cola for allegedly sending them unwanted SMS messages, a ... -
Disaster Ready: Google Maps Model Quickly Adjusts To Events May 24, 5:29 p.m.
The four-lane bridge in Washington state that partially collapsed Thursday into the Skagit River was removed ... -
Pandora Beats Rev Estimates, Adds Subscribers May 24, 5:01 p.m.
Online radio service Pandora on Thursday reported that revenue rose 55% in the first quarter to $126 ... -
Real-Time Web Turns Consumers Into Impulse Buyers May 24, 4:37 p.m.
Video, mobile, social, and better search capabilities continue to make it easy for consumers to buy ... -
Mugnier Shares M&C Saatchi's Mobile Approach May 24, 4:32 p.m.
M&C Saatchi Mobile was formed three years ago through the acquisition of mobile marketing agency Inside ... -
Yahoo Search Experiments With New Look May 23, 6:30 p.m.
Yahoo Search has been experimenting with colors, features and layouts, as the company tries to determine ... -
Path Seeks Dismissal Of Wireless-Spam Case May 23, 5:07 p.m.
Mobile social network Path is asking a federal judge to dismiss a lawsuit alleging that the ... -
Amazon Appstore Goes Global May 23, 4:59 p.m.
Amazon may have been late to the app store game, but that hasn’t stopped it from ... -
Data Is Springboard For Product Development May 23, 4:44 p.m.
iProspect named Ben Wood to global president Thursday; he's tasked with growing the company's network and ... -
Vice, Twitter Partner For Mobile Show May 23, 2:14 p.m.
Simultaneously expanding its video and social strategy, Vice on Thursday unveiled #dailyvice -- a daily show ...
Be the first to comment on "Cable Penetration Continues To Grow In Multicultural Households"
Leave a Comment