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RAM: Linking Celebrity Roll-Players

Don't like the results from your media-related searches? Try borrowing Jeff Jarvis's search engine, or Arianna Huffington's. Or just make your own engine.

At the new Rollyo service (www.rollyo.com), you can join "High Rollers" like "Will & Grace" star Debra Messing or marketing guru Seth Godin to create and then share customized search boxes that run the Yahoo! engine against your own select group of trusted content brands.

"Rollyo is a vertical social network around search," says Dave Pell, inventor, founder, and "Roll Player." The result is usually a nicely focused collection of links to sites users would otherwise search individually. Rollyo currently relies on the customary sponsored links for revenue, but it could sell display ads against the various searchroll categories.

"There's also sort of a voyeuristic aspect of sharing search engines and site lists," Pell says. Yeah, there's that. Where does Seth Godin surf, anyway?

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