What’s Your Brand’s Value?
Feb 26, 2002, 12:00 AM
Landor Associates, a branding and design consultancy, unveiled a new service that enables companies to accurately quantify the value of their brands via a credible, objective financial methodology. Specifically, the service permits clients to determine the following: Current and future brand value in dollar terms; Brand strengths and weaknesses, and how they influence choices; Appropriateness and value of brand expansion into other markets; Strategy for maximizing brand strength in the future. The methodology is the product of a two-year collaboration between Stern Stewart & Co., a global consulting company, and Landor's parent company Young & Rubicam, Inc. The partnership has resulted in the development of a new company, BrandEconomics LLC, a wholly owned subsidiary under Stern Stewart that will be responsible for delivering the service.