Erwin Ephron's Take On Engagement

Ephron On Media, Tuesday, November 29, 2005 12 PM
  • Comment
  • Recommend
Subscribe to Around the Net In Media

Tags

In his latest newsletter, noted media consultant Erwin Ephron tackles the very notion of engagement, saying it is "not one thing." It is, in fact, a series of things. "What audience measurement tells us about measuring engagement is that we need to redefine it as something that helps us predict viewer response and can be measured. Otherwise," says Ephron, "engagement is just a feel-good word without substance." He goes on to point out that, in his view, "engagement is not just about content. It's also about the mechanics of message delivery."
Read the whole story at Ephron On Media »

Be the first to comment on "Erwin Ephron's Take On Engagement"

Leave a Comment

Sign in to leave a comment. Don't have an account? Join Now

Recent Around the Net In Media Articles

>> Around the Net In Media Archives