• Business Week, Tuesday, November 29, 2005 12 PM

Business Week's Jon Fine is impressed by a "very smart piece" by Jack Shafer that recently ran at Slate.com. Shafer, writing a "future autopsy" on Google, describes a world in which the search company was vanquished not by Microsoft or Yahoo! or even Time Warner, but rather by the recently "Web-ified" Rupert Murdoch. Shafer builds a case for the dismantling of Google by the world's most clever newspaperman. Writes Fine, in summing up: "It's true that Murdoch, the consummate big-city newspaperman, has soured on dailies. But what's neat about the Shafer scenario is that it puts newspapers in the context of a very big, very Murdochian multimedia content play. As such, there's one thing this piece has that most thumbsucking columns playing with imaginative big-picture scenarios [don't]: A ring of plausiblity."

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