News Brief

Marketing Knowledge At Your Fingertips

An online database already used by advertising professionals in over 50 countries was re-launched last week, offering access to over 200,000 pages of marketing knowledge. Since mid-February, features daily news, world ad spend statistics, best practice papers, and regular editorials on latest industry developments, as well as 15,000 articles on all aspects of marketing communications. New search mechanisms were also introduced, enabling subscribers to search WARC's 3000 case studies - which include every IPA Effectiveness winner since 1980 - by advertiser, brand, campaign objective and media used.
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