News Brief

Epsilon Signs Amtrak, Apple Vacations

Interactive marketing firm Epsilon Interactive, formerly Bigfoot Interactive, Tuesday announced the signing of a pair of travel companies, Amtrak and Apple Vacations, to their client roster. Amtrak and Apple Vacations--along with other clients in the online travel space--will be using Epsilon's DREAMSM e-mail marketing technology platform to send mailings to their customers, as well as employing Epsilon marketing consultants for advice on creative design, list acquisition, and analytics.

--Shankar Gupta

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