M4Internet Adds To Email Tools
Feb 27, 2002, 12:00 AM
M4Internet has added new functionality that enables its clients to track and analyze the actions of an individual email recipient on a website, based on their response to an email message. Available as part of its suite of email marketing tools, M4 ActivityTrack allows email marketers to determine the return on investment of an email marketing campaign. ActivityTrack captures the web-behavior of an audience and measures individual customer actions and conversions at any number of checkpoints on designated websites. ActivityTrack may also be used to track online purchases that originate from an email campaign, as well as analyze other types of customer actions in order to help online marketers fine-tune their call to action.