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Coca-Cola Plans Times Square Extravaganza

Jun 22, 2004, 12:00 AM
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Coca-Cola Co. Monday unveiled plans to replace its iconic neon sign in New York's Times Square with a new three-dimensional, high tech display on the evening of July 1. The new "advertising sculpture" measures more than six stories high, and is considered the world's first digital communications portal featuring 32 custom-made convex and concave, high-definition LED screens.

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