MSN Wednesday announced the signing of seven major soccer stars to provide original and exclusive content for MSN during its coverage of the 2006 World Cup. MSN's ad team has created a selection of
soccer-themed ad options for its sponsors to connect their brands with the players. MSN's soccer pitchmen include Ronaldo de Assis Moreira, of Brazil, the current FIFA World Player of the Year. The
content provided to MSN will include MSN Messenger theme packs, an MSN Messenger soccer game, and video content, featuring the seven signed players.
--Shankar Gupta
