News Brief
Study: Consumers Expect Bargains Online
Dec 16, 2005, 6:00 AM
This holiday season, 83 percent of consumers plan to spend the same amount or less on gifts as they did last year, according to Compete survey results to be released today. What's more, consumers are using the Internet to find the best holiday deals, with slightly more than half--53 percent--of consumers agreeing they will find the best deal on gifts online. Consumers this year report that they plan to save money on holiday shopping by looking for bargains, buying fewer gifts, and making less expensive purchases. These consumers told Compete they will use multiple channels to control the holiday marketing promotions they receive through a combination of in-store coupons, store sales, search engines, and online deals. With consumers seeking to buy less expensive gifts this holiday season, it could be a very merry season for discount stores. One out of every two consumers surveyed reported that they plan to do 50 percent or more of their holiday shopping in a discount store--such as Wal-Mart, Target, or Kmart--up from the 30 percent they estimated they did in a discount store last year.
--Gavin O'Malley
Recent Online Media Daily Articles
-
Yahoo Search Experiments With New Look May 23, 6:30 p.m.
Yahoo Search has been experimenting with colors, features and layouts, as the company tries to determine ... -
Path Seeks Dismissal Of Wireless-Spam Case May 23, 5:07 p.m.
Mobile social network Path is asking a federal judge to dismiss a lawsuit alleging that the ... -
Amazon Appstore Goes Global May 23, 4:59 p.m.
Amazon may have been late to the app store game, but that hasn’t stopped it from ... -
Data Is Springboard For Product Development May 23, 4:44 p.m.
iProspect named Ben Wood to global president Thursday; he's tasked with growing the company's network and ... -
Vice, Twitter Partner For Mobile Show May 23, 2:14 p.m.
Simultaneously expanding its video and social strategy, Vice on Thursday unveiled #dailyvice -- a daily show ... -
MediaVest Database Charts Brand Experience, Social Media Impact May 23, 12:11 p.m.
After a year-long research effort, Publicis Groupe’s MediaVest has created a massive database designed to help ... -
Discovery Launches TestTube.com, Ups Digital Video Involvement May 23, 11:27 a.m.
Discovery Communications is looking to get into digital video platforms in a big way -- launching ... -
Network Advertising Initiative Proposes New Mobile Privacy Rules May 22, 9:03 p.m.
Moving forward with its plan to issue mobile privacy rules, the self-regulatory group Network Advertising Initiative ... -
Entertainment, Travel Bet On Mobile Banners May 22, 4:16 p.m.
Banner ads have long been the whipping boy of online advertising, and the same is now ... -
Marketers Should Tailor Specific Pitches To Tablet, Smartphone May 22, 2:51 p.m.
Don’t lump tablets in with mobile. That’s the takeaway of a new Forrester study looking at ...
Be the first to comment on "Study: Consumers Expect Bargains Online"
Leave a Comment