Reborn Viacom Positioned For Powerful Growth
Hollywood Reporter, Friday, December 16, 2005 11:15 AM
Media analyst Diane Mermigas takes a long, hard look at the reconstituted Viacom and concludes it is well positioned to capitalize on its recent investments in Paramount Pictures and the Internet, with MTV Networks' expanding brand equity also helping to fuel growth deep into the future. After an extensive interview with Tom Freston, president-CEO of the slimmed-down company (the CBS unit of the "old" Viacom goes its own separate way January 1), Mermigas sees little to stall Viacom's plans for a resurgent movie studio, a more aggressive MTV, and its content initiatives in high-growth areas, such as South Asia, China, Russia, and South Korea. Freston: "I think we have the largest global footprint of any content provider in the wireless digital space. This is the area of greatest growth in our company and the area of greatest focus," Freston told Mermigas.
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