News Brief

Industry's First Email Verification Tool

TargitInteractive, an Interactive Marketing Service Provider specializing in permission-based email marketing solutions; and ABC Interactive (ABCi), the industry's online activity auditor, have announced that TargitInteractive is the first commercial email supplier to be certified using ABCi's new email verification audit. The audit will helps advertisers confirm that an email marketing campaign has performed as promised. The ABCi email verification audit verifies internal systems used to create email lists and deliver messages. Auditors conduct an examination of list creation and message delivery systems, and a review of all activity including internal process controls. ABCi has been asked to perform random monthly audits to verify continued compliance.
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