News Brief
Fathom Online Taps Mediaplex for Analytics
Dec 20, 2005, 6:00 AM
Search engine marketing firm Fathom Online Monday announced a partnership with Mediaplex, a division of ValueClick, to receive tracking and measurement data on traffic generated by both paid and natural search marketing. Fathom will be integrating the data from Mediaplex into Triton, their recently released analytics package.
--Shankar Gupta
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