Search positioning company TrafficLeader has added LookSmart Search Targeted Marketing services as a major component within its Direct Search Inclusion (DSI) program. Search Targeted Marketing
provides the means for business websites to extend their search listing reach through LookSmart's Keyword Featured Listings, Index Featured Listings, and Directory Listings. As a certified Search
Targeted Marketing partner, TrafficLeader enables businesses to gain exposure throughout the LookSmart network, which reaches 77% of Internet users, according to Media Metrix October 2001 Digital
Media Audience Ratings. This pay-for-inclusion search listing platform is distributed through top portals and major ISP's, including Microsoft's MSN, AltaVista, Netscape Netcenter, Inktomi, Juno, Road
Runner, Cox Interactive Media, InfoSpace (Go2Net, Dogpile, MetaCrawler), CNET's Search.com, and Ask Jeeves.
