DoubleClick Completes Acquisition of MessageMedia
Jan 21, 2002, 12:00 AM
DoubleClick Inc. has completed its acquisition of MessageMedia, Inc., a provider of permission-based, email marketing and messaging solutions. The transaction is valued at approximately $12.51 million. The acquisition of MessageMedia allows DoubleClick to expand its suite of email products with solutions including both ASP and software technologies as well as a full range of deployment and consulting servicesas. Over the short term, DoubleClick says it will evaluate the best way to integrate MessageMedia's technologies and operations, in order to provide maximum value to its customers.