A Yahoo! Local sales executive, Adrienne Skinner, has jumped ship to join online media planning company Centro,
OnlineMediaDaily has learned. Melissa Goidel, director of Yahoo! sales in New
York, said Skinner had left the company within the past week to pursue a career elsewhere. Goidel said there were no immediate plans to fill Skinner's position. Skinner will officially join Centro in
January, according to a source familiar with the situation. Just last month, Centro launched a local-online-media-buying service for ad agencies. The intention, Centro CEO Shawn Riegsecker told
OnlineMediaDaily in November, is to give ad buyers an attractive alternative to the rising ad rates that Yahoo!, AOL, and MSN now command, without having to build and maintain local campaigns
across hundreds of local publisher sites. -- Gavin O'Malley
