- Mediaweek, Thursday, December 22, 2005 11:15 AM
GeezerJock, launched in 2004 and aimed at amateur athletes on the far side of 40, is showing evidence of strength.
Mediaweek's Lisa Granatstein reports that the Chicago-based magazine is
expected to raise its rate base next month, to 75,000 from 45,000. At the same time, the controlled-circ quarterly will begin publishing on a bimonthly frequency. "Boomers are the largest
generation, the wealthiest, and are growing older in ways that are unseen before," said Brian Reilly,
GeezerJock's vice president-publisher. Granatstein reports that the magazine is also set
to begin testing a paid subscription model. Currently, advertising in the mag "ranges between 12 to 15 pages, mostly generated from supplements, heartburn medications and senior centers, but
GeezerJock does boast Michelob Ultra."
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