January 25, 2023
Commentary
Long-Form Content Isn't Dead, It's Disguised As Short-Form
- by Maxine Gurevich , Op-Ed Contributor, September 27, 2022
Content preference trends are shifting as younger generations begin to dictate mainstream culture, driving a shift toward bite-sized formats.
A recent survey conducted by HubSpot, found more than half of marketers using short-form video content in 2021 said they are continuing to increase investments in that direction throughout 2022. Many attribute …
