• Billboard, Friday, December 23, 2005 12:15 PM

New York's WABC Radio plans to dump two hours of prime, weekday morning advertising through the winter as an experiment, to see if it will help the big station compete more effectively against other all-news stations in the market. "We're taking a gamble, but I think it's a good one," Phil Boyce, WABC's programming director, told Billboard Radio Monitor. But "there are some things we can do" to make up for the lost revenue, such as bringing in a "title sponsor." He says "a couple of really big companies" are considering taking the sponsorship role, which would ensure several brief on-air mentions during morning programming, but no spots.

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