ConAgra Seeks New CMO
PROMO Magazine, Friday, December 23, 2005 12:47 PM
New ConAgra President-CEO Gary Rodkin is wasting no time reorganizing the food products company, and one of his first steps will be to hire a new chief marketing officer. The company is actively seeking a CMO for its retail foods unit, which remains intact following a restructuring that consolidated its foodservice and food ingredients divisions to form ConAgra Foods Commercial. For the past few years, the retail unit's marketing has been handled by Atlanta-based consultant Sergio Zyman, but that's about to change. "Marketing and sales are at the heart of our business," said Rodkin, who took over at ConAgra on Oct. 1. "I want direct oversight of these functions to make sure we maximize our impact with both customers and consumers. Improving execution in sales and marketing is essential to our success." ConAgra reports its fiscal 2006 second-quarter results today, but earlier predicted an earnings shortfall for the quarter, due to lower volumes, especially at ConAgra Retail, and higher operating costs.
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