Internet Radio Audience Growth Skyrockets After Holidays
An Index value of 480 means the total time spent listening (TTSL) to streaming broadcasters has increased 480 percent since January 2001.
The large increase occurred partly as a result of an unfair comparison with the previous week, which included New Year's Eve and New Year's Day, MeasureCast says. 432,018 more hours were streamed Monday, January 7th compared to December 31, and 629,124 more hours were streamed on January 8th compared to the first day of the year.
Historically, approximately 80% of all streaming activity has taken place between the hours of 8 a.m. Eastern Standard Time and 5 p.m. Pacific Standard Time, Monday through Friday, and this period was no exception, with 78.8% of all listening occurring during this time period.
For the second week in a row, JazzFM, followed by Virgin Radio, MEDIAmazing, KING-FM and ESPN-Radio, led the top 5 streaming stations. Every station listed in the MeasureCast Weekly Top 25T saw increases in the total number of hours streamed and the number of unique listeners, or Cume persons, compared to the previous week.
Other facts for the week of January 7 - January 13, 2002:
-· 79% of all listening occurred between 5 a.m. Pacific and 5 p.m. Pacific.
-· The peak listening hour was 10 AM Pacific, with 8% of the day's listening.
-· The peak listening day was Thursday, with 18% of all TTSL occurring on this day.
-· The largest single age group listening to Internet radio last week: 25-34 year-olds (30%).
-· 56.9% of listeners were under 35; 27% were younger than 25, and 7% were over 55. 70% of listeners were men; 30% were women.
-· Top streaming nations include the United States, the United Kingdom, Canada, Japan, and Mexico.
-· 32% of US listeners were from the South, with the Western US accounting for 29%.
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