• USA Today, Tuesday, December 27, 2005 10:45 AM

Budget-tightening public school districts have broken another educational taboo, allowing marketers to place ads on their buses. To date, ads for soft drink, credit union and auto retailer brands have begun popping up on buses in Arizona and Massachusetts school districts, with Michigan, Colorado, Florida and Pennsylvania districts soon to follow. "This will spread across the nation, because there's so much money that will come into schools as a result of doing this," Daniel Shearer, director of transportation at the Scottsdale Unified School District, tells USA Today.

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