News Brief

Study: Podcast Audience Mostly Male

Listening to podcasts remains a largely male pursuit, according to a new study by podcast advertising company Podtrac and research firm Taylor Nelson Sofres. The study, based on an online survey of 1,000 Web users in December, found that 78 percent of those who have ever heard a podcast are men. Podtrac also found that, overall, the number of podcast devotees remains low. Just 32 percent of respondents were familiar with the word "podcasting," and just 32 percent of that group--which equates to around 9 percent of all respondents--had ever listened to one. -- Wendy Davis
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