• PROMO Magazine, Wednesday, December 28, 2005 2 PM

Procter & Gamble is going to court to stop a company from allegedly copying the packaging for a group of P&G products. The consumer product giant filed suit in federal court in Ohio this week seeking an injunction against McLane Co., its Salado Sales subsidiary and Salado's Consumer Value Products brand. P&G says the company's products are packaged to resemble P&G brands including Bounty, Charmin, and Vicks' NyQuil and DayQuil. The suit charges trade dress infringement and unfair competition, arguing that the similarities in packaging intentionally borrow the equity of P&G's brands, and will confuse consumers. "We believe this is a case of clear infringement, designed to feed on the goodwill of our brands," said P&G Chief Legal Officer Jim Johnson in a statement.

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