Vendare Unveils Targeting Tools

Recent Online Media Daily Articles

• MediaVest Database Charts Brand Experience, Social Media Impact  May 23, 12:11 p.m.
  After a year-long research effort, Publicis Groupe’s MediaVest has created a massive database designed to help ...
• Discovery Launches TestTube.com, Ups Digital Video Involvement  May 23, 11:27 a.m.
  Discovery Communications is looking to get into the digital video platforms in a big way -- ...
• Network Advertising Initiative Proposes New Mobile Privacy Rules  May 22, 9:03 p.m.
  Moving forward with its plan to issue mobile privacy rules, the self-regulatory group Network Advertising Initiative ...
• Entertainment, Travel Bet On Mobile Banners  May 22, 4:16 p.m.
  Banner ads have long been the whipping boy of online advertising, and the same is now ...
• Marketers Should Tailor Specific Pitches To Tablet, Smartphone  May 22, 2:51 p.m.
  Don’t lump tablets in with mobile. That’s the takeaway of a new Forrester study looking at ...
• Good TV Content Trumps All, Trad TV Or Streaming  May 22, 2:42 p.m.
  While consumers continue to perceive TV programming as superior in quality to that of online fare, ...
• Google Releases Self-Serve Display Benchmark Tool  May 22, 2:02 p.m.
  Understanding how a brand's online campaign competes with competitors requires trending benchmark data like engagement rates ...
• Twitter Brings Lead Generation To Tweets  May 22, 1:14 p.m.
  Twitter began testing a lead generation tool Wednesday in its tweet stream that resembles a cross ...
• DigitasLBi, Razorfish Tap Execs For Global Ops  May 22, 11:26 a.m.
  Publicis Groupe digital agencies DigitasLBi and Razorfish have installed new executives to run their respective international ...
• More Consumers Turn To Mobile To Research, Book Travel   May 22, 8:53 a.m.
  More than half of consumers used a mobile device to book travel in the last 90 ...