News Brief
Domino’s Slims Down, Cuts Two
Jan 22, 2002, 12:00 AM
Domino's Pizza has consolidated its advertising agency relationships from four agencies to two, and named J. Walter Thompson the company's agency of record. Effective immediately, J. Walter Thompson will be responsible for national advertising creative development and execution, multi-cultural advertising and media placement for Domino's Pizza. Marti Flores Pietro Wachtel, an agency under common ownership with JWT of WPP Group, plc., will continue to manage Domino's Hispanic marketing and advertising needs. Domino's has ended its relationships with Deutsch, Inc. (general market creative) and Don Coleman & Associates (African-American-specific advertising). J. Walter Thompson has added the consulting services of Greg Walker, former president and COO of UniWorld, to assist in leading Domino's multi-cultural marketing programs and business strategies.
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