News Brief
CMR Sees Ad Spending Boost In Late 2002
Jan 22, 2002, 12:00 AM
Ad spending is expected to rise 1.5% in 2002, up to $96.1 billion from an estimated $94.6 billion in 2001, according to the full-year forecast just released by CMR, a provider of strategic advertising and marketing communications information. According to CMR, 2001 was a lot weaker than many expected. In the banner year of 2000, total ad spending across all media was $104.5 billion. Early estimates indicate that full-year ad spending for 2001 will be down 9.4% to $94.6 billion - far and away the worst year-over-year showing within the past ten years. According to CMR, spending will continue to be soft through the first half of this year, although the declines will be much less than those seen in the third and fourth quarters of 2001. The advertising industry expects a modest boost from upcoming major events, such as the Winter Olympics, which is taking place in the first quarter of 2002. CMR expects that the market will begin to rebound beginning with third quarter of 2002. However, this rebound is relative to the depressed levels of the third and fourth quarters of 2001.
Adam Bernard
Adam Bernard
Recent Online Media Daily Articles
-
Google+ Needs Android To Climb Out Of Experimental Phase May 20, 9:24 p.m.
Marketers continue to view Google+ as a fledgling network requiring experimentation, although the company released a ... -
AOL, Support.Com Settle Scareware Lawsuit For $8.5 Million May 20, 5:20 p.m.
Web company AOL and software vendor Support.com will pay $8.5 million to settle a lawsuit brought ... -
Gmail Hangouts Disable Google Voice May 20, 3:23 p.m.
Google's new version of Hangouts for Gmail eliminates Google Voice features. The move is frustrating heavy ... -
Digital Boost: Ziff Davis Acquires NetShelter May 20, 3:19 p.m.
Ziff Davis on Monday announced the acquisition of content network NetShelter from ad platform inPowered. Financial ... -
LikeableAds.com Launches, With Focus On Social Media Ads May 20, 3:04 p.m.
To keep up with growing demand from Madison Avenue, the social marketing consultants at Likeable Media ... -
Yahoo To Ramp 'Native' Ads On Tumblr May 20, 1:37 p.m.
With its $1.1 billion acquisition of Tumblr, Yahoo on Monday made clear that it plans to ... -
Gigya Improves Marketing, Adds 21 Social, Tech Partners May 20, 9:15 a.m.
Social services startup Gigya on Monday is expected to announce the addition of 21 social and ... -
Health/Wellness Shop Diversifies Into Happiness, Launches Platform To Fuel It May 20, 9:06 a.m.
The CementBloc, a spunky New York-based agency specializing in health and wellness marketing, is diversifying into ... -
Yahoo To Buy Tumblr For $1.1 Billion May 19, 7:26 p.m.
The Yahoo board has agreed to acquire popular blogging site Tumblr for $1.1 billion in cash, ... -
Weather.com Develops Real-Time Data Ad Targeting May 17, 5:12 p.m.
Weather.com has begun using audience segmentation data from Lotame to develop real-time targeting services based on ...
Be the first to comment on "CMR Sees Ad Spending Boost In Late 2002"
Leave a Comment