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iTunes Finds Audience for Album Sales by Including Exclusive Add-ons

  • AdAge, Friday, December 30, 2005 10:45 AM
Video may have killed the radio star, but iTunes has seen an increase in full-length album purchases at a time when record labels are complaining about low record sales. iTunes offers exclusive songs, bonus tracks and digital booklets to consumers, thereby branding the album purchase as an "iTunes Version."

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