DoubleClick Launches New Marketing Service
Jan 23, 2002, 12:00 AM
DoubleClick Inc. yesterday launched ChannelView - a new marketing tool designed to help companies with multiple marketing campaigns determine which ones are most effective. ChannelView is a software product that matches a company's customer to a specific promotion, to quantify the results of marketing campaigns. DoubleClick says it is particularly effective for companies marketing across multiple channels. The company said that while the overwhelming majority of marketers do use multiple channels, surveys show that more than 75% of them can not effectively track customer behavior across those individual channels.