News Brief
E-Mail Marketing Tool To Measure Demographics
Jan 23, 2002, 12:00 AM
M4Internet has released an email marketing analysis tool that allows its clients to effectively measure and compare how specific demographic profiles respond and react to particular email marketing messages and campaigns. M4Analyze allows M4Internet clients to gauge the success or failure of an email campaign within a specific demographic profile and effectively predict the highest response rates. Detailed demographic response reports can be created within a web-based interface by users with no technical knowledge and may be shared without compromising confidential user data.
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