Storm Postlethwaite, managing director, Network, said the agency would help the company “define our north star. And from that, everything else will follow.”
Participating retailers include Argos, Sainsbury’s, Waitrose and Boots.The timing, given the cost of living, is telling.
“There has never been a more vital time to support the key workers that keep our country going,” said Anna Bee, business director, Harbour.
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