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Google Stock Split Unlikely

Financial experts don't expect Google to split its stock, priced at $450 per share, which would allow more ordinary investors to purchase shares in the company. Experts say that because demand is going so strong, the company has little incentive to split its stock. Moreover, analysts say the search giant, ever taken with ideology, might even be philosophically opposed to a split in the manner of Warren Buffett's Berkshire Hathaway, whose stock has never been split and currently trades at $89,690. It's rare for a technology company to keep such a high stock price, particularly because trades are generally conducted in blocks of 100 shares. Yahoo!, eBay, Microsoft, and countless other tech stocks have split throughout the years. Right now, buying a block of Google stock would cost you $45,000. Cnet points out an interesting irony to this: when it went public, Google distributed shares through the unusual method of a Dutch auction, with the intended benefit of making the stock available to ordinary investors.

Read the whole story at Cnet News.com »

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