Fallon - NBC Universal Television
by Jan 16, 2006, 3:45 PM
Fallon has picked up all connection planning and media planning responsibilities for NBC Universal Television, which includes NBC, CNBC, MSNBC, Bravo, USA and Sci Fi networks. The agency was also awarded media buying duties for magazine, newspaper, online and outdoor components. Incumbent Horizon Media maintains broadcast buying responsibilities. The account is estimated at $140 million.