• by Ray Schultz , July 17, 2023

Sendlane has launched a review function to its email, SMS and automation platform. 

The new tool,  Sendlane Reviews, allows merchants to collect, monitor, respond and dynamically display reviews onsite and within marketing messages, using the Sendlane platform, the firm says.

The goal is to help brands “leverage dynamic user-generated content to improve their marketing," says Jimmy Kim, CEO and founder of Sendlane.

Free to Sendlane customers regardless of the plan, Sendlane Reviews helps ecommerce brands deliver unique online shopping experiences on BigCommerce, Shopify, and Shopify Plus, the firm says. 

According to the company, Sendlane Reviews enables users to:

• Collect Customer Feedback — Automatically collect customer reviews via email within post-purchase funnels
• Showcase Reviews — Leverage the display widget to showcase reviews on-site within product pages
• Respond and Manage — Moderate reviews to keep a constant pulse on customer feedback and protect your online reputation
• Unite reviews and email marketing — Dynamically display reviews and ratings in campaigns or create automations and segments based on customer rating

The company’s mission is ‘more tech, less stack,” says Kim.