News Brief
Clarification - oneFN Makes Things Up
Jan 30, 2002, 12:00 AM
Yesterday, financial network oneFN put out a press release which claimed that the latest Jupiter Media Metrix ranking (December 2001) of online financial information sites placed oneFN above CBSMarketwatch as having the largest audience reach among affluent online investors.
According to Jupiter Media Metrix, the announcement was a "misuse of JMM information."
Indeed, Jupiter Media Metrix says that OneFN boasts 4.3 million unique users, but because oneFN is a network it does not compare to CBSMarketwatch - a single website - with 3.9 million unique users.
The two properties are ranked in separate categories by Jupiter Media Metrix and should not be compared. Therefore, OneFN's claim of unseating CBSMarketwatch in JMM's Rankings is untrue.
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