Google Boosts Analytics
The partnership comes about two months after Google made free analytics available via Urchin, a San Diego, Calif.-based analytics company that Google purchased in March. The free service provides Web traffic, demographic, and behavioral metrics, while the premium service provided by Seattle, Wash.-based Zaaz will provide a range of additional features--including accuracy audits, metrics scorecard creation, ROI monetization and forecasting, behavioral and competitive analysis, and site optimization.
"Two of our big goals with Google Analytics: Get more companies using the data, and the other one is getting the depth and penetration with this companies," said Brett Crosby, analytics product marketing manager for the Mountain View, Calif.-based Google. "Before we launched Google Analytics, you could spend a lot for a high-end analytics package, and there would be some pre-defined professional services wrapped with that. The model that we've put together with Zaaz for the high end of the market is that the data is free, and you pay for what you need with Zaaz."
Zaaz CEO Shane Atchison said demand for these services has risen drastically, and the Google-Zaaz partnership hopes to move that demand from the Fortune 500 companies to smaller online merchants. "The demand for services has been extraordinary," he said. "What's interesting is the lack--when you get outside of the big boys, there's very few enterprise clients that are doing any sort of site optimization."
Crosby said that Google hopes that additional analytics will ultimately lead to improved Web sites, which will make for better user experiences--and in theory, lead to more ad clicks. "It really is something that's healthy for the entire ecosystem of the online world. If site owners have this data, they can see where things are working and things are not working," he said. "They improve their site, it's a better user experience, and the user rewards them with high conversions."
Recent Online Media Daily Articles
-
Coca-Cola Loses Bid To Dismiss Text-Spam Case May 24, 5:41 p.m.
Consumers can proceed with a lawsuit against Coca-Cola for allegedly sending them unwanted SMS messages, a ... -
Disaster Ready: Google Maps Model Quickly Adjusts To Events May 24, 5:29 p.m.
The four-lane bridge in Washington state that partially collapsed Thursday into the Skagit River was removed ... -
Pandora Beats Rev Estimates, Adds Subscribers May 24, 5:01 p.m.
Online radio service Pandora on Thursday reported that revenue rose 55% in the first quarter to $126 ... -
Real-Time Web Turns Consumers Into Impulse Buyers May 24, 4:37 p.m.
Video, mobile, social, and better search capabilities continue to make it easy for consumers to buy ... -
Mugnier Shares M&C Saatchi's Mobile Approach May 24, 4:32 p.m.
M&C Saatchi Mobile was formed three years ago through the acquisition of mobile marketing agency Inside ... -
Yahoo Search Experiments With New Look May 23, 6:30 p.m.
Yahoo Search has been experimenting with colors, features and layouts, as the company tries to determine ... -
Path Seeks Dismissal Of Wireless-Spam Case May 23, 5:07 p.m.
Mobile social network Path is asking a federal judge to dismiss a lawsuit alleging that the ... -
Amazon Appstore Goes Global May 23, 4:59 p.m.
Amazon may have been late to the app store game, but that hasn’t stopped it from ... -
Data Is Springboard For Product Development May 23, 4:44 p.m.
iProspect named Ben Wood to global president Thursday; he's tasked with growing the company's network and ... -
Vice, Twitter Partner For Mobile Show May 23, 2:14 p.m.
Simultaneously expanding its video and social strategy, Vice on Thursday unveiled #dailyvice -- a daily show ...
Be the first to comment on "Google Boosts Analytics"
Leave a Comment