Viewers Boost Time Spent With Ad-Supported CTV
- by Robert Williams , August 29, 2023
U.S. consumers have demonstrated a greater willingness to watch streaming video with commercial breaks rather than subscription services that typically charge a higher fee for ad-free viewing.
Those ad-supported apps – which include ad-supported video on demand (AVOD) services such as ESPN+ and free ad-supported television (FAST) services such as …
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