Ad-Supported Cable Still Rules Primetime
Jan 30, 2002, 12:00 AM
Ad-supported cable achieved its third-highest primetime delivery of the 2001/2002 television season in Week #18. According to Cabletelevision Advertising Bureau analysis of Nielsen data for the week of January 21-27, ad-supported cable's average primetime U.S. household delivery was 30.5 million, an increase of almost 3.9 million homes (+14.5%) versus the same period last year. Cable's highest primetime delivery for the season-to-date was 30.8 million in Week #11 (Dec. 3-9), followed by 30.7 million in Week #15 (Dec. 31-Jan. 6). In other primetime audience measures for Week #18, ad-supported cable's average U.S. household rating rose 2.8 points (+10.7%) to 28.9; and share climbed 5.2 points (+12.6%) to 46.6. Aggregate primetime delivery of the seven broadcast networks (ABC, CBS, NBC, FOX, UPN, WB, PAX) rose 1.5 million homes, thanks in large part to gains posted by NBC. ABC's string of double-digit audience losses continued in Week #18.