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Papa John's Goes Deep at Super Bowl

In yet another Super Bowl tie-in, pizza chain Papa John's is introducing a free pizza contest to consumers. This one is called the "Go Deep Challenge," and winners are determined by the players' performance. If the quarterback for either team--the Pittsburgh Steelers or the Seattle Seahawks--"goes deep" and throws a touchdown pass of more than 85 yards, the current Super Bowl record, then all entrants win a large pie, redeemable online. Those who register for the contest online will also receive a redemption code good for two free 20-ounce Coca-Cola products with an online purchase of a large Papa's Perfect Pan specialty pizza at regular price. The contest marks Papa John's first promotion tied to the big game; about 1 million consumers are expected to enter the contest, according to a company spokesman.

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