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ValueClick's MOJO Works for HotWire

Jan 31, 2002, 12:00 AM
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ValueClick today announced that discount travel site Hotwire has selected Mediaplex's MOJO Adserver and MOJO Optimizer to assist in their digital marketing campaigns. MOJO Ad Serving ASP is the single-platform technology that enables self-service creation as well as the launching and tracking of banner campaigns for online mediums. MOJO Optimizer is a digital marketing tool developed to automatically update individual banner ad frequency based on real-time campaign performance and marketing goals.

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