News Brief

ValueClick's MOJO Works for HotWire

ValueClick today announced that discount travel site Hotwire has selected Mediaplex's MOJO Adserver and MOJO Optimizer to assist in their digital marketing campaigns. MOJO Ad Serving ASP is the single-platform technology that enables self-service creation as well as the launching and tracking of banner campaigns for online mediums. MOJO Optimizer is a digital marketing tool developed to automatically update individual banner ad frequency based on real-time campaign performance and marketing goals.
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