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Clear Channel Continues To Get More With Less

Jan 27, 2006, 8:46 AM
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Citing changes it made to the programming and formats of its stations over the last two years, especially its so-called "Less Is More" plan to reduce the amount of radio advertising time, Clear Channel Communications said the moves are continuing to bear fruit in the form of bigger radio audiences. The company Friday released results of Arbitron's Fall 2005 survey showing that its stations in Dallas posted a 38.6 percent increase in average quarter-hour share among adults 25-54 versus the same period in Fall 2004. Audience share for the company's San Diego and Denver stations jumped 18.9 percent and 17.5 percent, respectively, for the same demographic. -- Joe Mandese

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