NBC.com To Stream Unaired 'Book of Daniel' Episodes
The controversial series was canceled last week after anemic ratings. The complete episode that would have aired Friday is available online free, with two other unseen episodes set to be streamed for a week each, starting the next two Fridays.
Conservative Christian groups had protested the show's content, which includes a pill-popping priest with a gay son and pot-dealing daughter. Several affiliates declined to air it. NBC declined to comment on whether the online availability would be an issue.
The move by NBC could usher in a new era in which networks make remaining episodes of cancelled shows available on their Web sites. The strategy could drive traffic to the sites with little downside.
The "Daniel" experiment promises to be of great interest to NBC Universal's Bravo unit, which recently launched BrilliantButCancelled.com--a new Trio-branded broadband channel offering failed shows, as the defunct Trio network did. Trio went off the air on Dec. 31.
Recent Online Media Daily Articles
-
Weather.com Develops Real-Time Data Ad Targeting May 17, 5:12 p.m.
Weather.com has begun using audience segmentation data from Lotame to develop real-time ad targeting services based ... -
MetroPCS Drops Challenge To Neutrality Rules May 17, 4:44 p.m.
T-Mobile's newly acquired MetroPCS withdrew its challenge to the Federal Communications Commission's net neutrality rules on ... -
'Geo-Conquesting' Drives Higher Mobile Click Rates May 17, 3:56 p.m.
The practice of conquesting -- running advertising for a brand or product near editorial content about ... -
Cox-Backed, Skyword Raises $6.7 Million To Enhance Content Creation May 17, 3:34 p.m.
Internet services and utilities will rely more on content as the industry matures. Shereta Williams, vice ... -
Ford, Jeep, Chevy Top Digital Auto Brands May 17, 1:09 p.m.
On the digital proving track, Detroit is beating out the competition. Ford, Jeep and Chevrolet were ... -
Choosing Sides: VivaKi Backs comScore; ABC Throws In With Nielsen May 17, 9:52 a.m.
In a battle to control the future of the ad industry’s currency, Nielsen and comScore each ... -
Yahoo Adds Tweets To News Feed May 16, 6:18 p.m.
Yahoo will incorporate selected tweets into the news feed on its redesigned home page through a ... -
Mozilla Puts Cookie-Blocking On Hold May 16, 6:16 p.m.
Mozilla is putting the brakes on plans to block third-party cookies by default in the upcoming ... -
Mobile Ad Results In Line With Rich Media May 16, 5:39 p.m.
Mobile display ads perform roughly on par with rich media ads in terms of click-through and ... -
Google Plans To Transition Brands Into Content-Driven Advertising May 16, 4:30 p.m.
Google wants technology to "step out of the way" as developers integrate it into everyday life. ...


Be the first to comment on "NBC.com To Stream Unaired 'Book of Daniel' Episodes "
Leave a Comment