• by Teresa Buyikian , February 14, 2024

Burger lovers can start their engines. This week Wendy’s announced its partnership with DJ Khaled, the Grammy-winning producer and DJ, for the 66^th Daytona 500 race to promote the chain’s Biggie Bag.

Khaled, also the honorary starter for this year’s race, is set to wave the green flag this Sunday in Daytona to start the action alongside Grand Marshal Dwayne “The Rock” Johnson and pre-race entertainer Pit Bull. Khaled will feature prominently all weekend at Wendy’s activations, including an in-field experiential zone featuring mini-golf and an on-site drive-thru with themed merchandise available to purchase.

The Biggie Bag is Wendy’s longtime meal deal which includes a sandwich, four-piece chicken nuggets, a jr. fry and a small soft drink. Originally offered for $5, the price now varies per location.

Wendy’s, a longtime partner of NASCAR, is also IN the race this year with Trackhouse Racing, wrapping cars for both the NASCAR Cup Series and NASCAR Xfinity Series driven by Ross Chastain, Daniel Suarez and Shane van Gisbergen. Wendy’s will appear on van Gisbergen’s car in two Cup events, including the Talladega Superspeedway in April.

Along with the Wendy’s logo, the “Go Biggie” message appears on the car bumpers.

For those watching the race from the couch, Wendy’s has teamed up with Uber Eats, offering customers a free Double Stack Biggie Bag with a $20 order all race weekend.