Subscription Video Streaming Market Is Maturing As Churn Offsets New Sign-ups
- by Robert Williams , March 5, 2024
The yearly growth rate of U.S. subscriptions to video streaming services has slowed in the past few years, a sign that the market is maturing and that competition from ad-supported services has become more pronounced.
The growth rate slowed from 25.3% in 2020 to 10.1% last year, totaling 242.9 million …
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