• by Ray Schultz , May 21, 2024

The Athletic, the New York Times sports product, is expanding its coverage of tennis as the French Open is about to start.

The reporting team will provide “in-depth stories, while also uncovering the unique culture surrounding the sport,” says Steven Ginsberg, executive editor of The Athletic.

Coverage of the sport’s 11-month season will include results and updates from matches, along with colorful reporting that focuses on human interest.

The tennis vertical will be led by James Hansen, senior editor for tennis. Coverage and analysis will also be provided by Matthew Futterman and Charlie Eccleshare.

The Athletic’s prior coverage of tennis has drawn a 71% increase in views to date YoY. 

The French Open begins on May 26.