Beginning Thursday, Verizon V Cast mobile subscribers were given access to a two- to-three-minute video segment from
Sports Illustrated columnist and personality Rick Reilly, per a partnership
the two companies announced Thursday. Each week, V Cast subscribers will get a new "Riffs of Reilly" installment. Customers with V Cast-enabled phones can order a V Cast VPak subscription for $15.00 a
month.
--Gavin O'Malley